TeleVue prices are indeed going up January 1. With a few minor exceptions, TeleVue prices on all products will increase across the board on January 1.
Why? Several reasons:
Tele Vue has held pricing relatively stable for the past five years in the face of a 32% cost of living increase and a Japanese Yen value that has jumped 45% compared to the average yen value for years 2000-2005.
However, with recent dramatic price increases for raw materials and a “weak dollar,” TeleVue can no longer absorb price increases as they have in the past. Specific areas of markedly increased costs include the price of rare earth materials that China supplies to Japanese glass makers, the after-effects of the tsunami in Japan on small specialist manufacturing subcontractors, as well as the raw cost of aluminum and increases in the cost of machining and anodizing components made of that more expensive aluminum stock. These increased costs, along with higher freight costs (UPS and FedEx have averaged a 6% price increase each year for the past five years) have all left TeleVue no choice but to raise prices, since they are committed to using their existing trusted American, Japanese, and Taiwanese parts suppliers, rather than hunt around for the lowest bidder (since lower bidder often equals lower quality).
Partially offsetting the increase in eyepiece prices is the fact that all eyepieces, Barlows, Powermates, and Paracorrs, bought after January 1 will have a limited lifetime warranty. The lifetime warranty does not apply to telescopes, however, only the product lines mentioned in the previous sentence.
日元升值以及廉价的中国原材料似乎对TV打击很大。。。 |